Monday, May 7, 2012
Business Level Strategy - Differentiation
Nike uses differentiation business level strategy. It offers high quality goods and acceptable prices. Nike’s perception is in the higher spectrum of the sporting world when it comes to the different manufacturer. This creates the value that people are looking for in their sporting good needs. People will pay the difference in price just to have the Nike Logo on their clothes and accessories. The premium cost makes gives fans the the opportunity to feel like the superstars in all the different sports by wearing the same brand that the stars wear. This creates value for Nike. Diversification is the key which creates the value that Nike wants its customers to have. This gives a relationship with the customer so that its creates a lifelong relationship and brand loyalty.